Press Release


San Francisco, Calif. | Feb 9, 2011

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Bank of the West Selects Ad Agency Heat

Bank of the West has selected San Francisco-based Heat as the bank's advertising agency of record. In partnership with Bank of the West executives, Heat will drive the bank's brand positioning and related creative work, support sponsorships, and manage online, mobile, print, broadcast, out-of-home and experiential advertising

"The team at Heat really gets the western values that the public and our customers associate with Bank of the West - creative thinking and an entrepreneurial spirit grounded in a great customer experience," said Andrew Rosen, Chief Marketing Officer at Bank of the West. The San Francisco-based bank was ranked "Highest in Customer Satisfaction with Retail Banking in California" in 2010 by J.D. Power and Associates. This is the third year in a row Bank of the West has received a customer satisfaction award for retail banking from J.D. Power and Associates.

Heat President John Elder said, "Founded in California more than 135 years ago, Bank of the West is a great bank that has grown up with this country. We're excited by the huge opportunity to bring their brand story to life and introduce a fresh way for banks to communicate and engage with their customers."

The independent, full-service advertising agency was selected through a competitive three-month agency review process. Heat's clients include EA Sports, Riverbed, Yelp, AOL, Ooma, HBO, Adobe, and now Bank of the West.

In addition to Heat, Bank of the West has retained San Francisco-based Cutwater to support branding opportunities with its parent company BNP Paribas.

About Bank of the West: Bank of the West is a leader in customer service in banking. Based in San Francisco, the $58 billion-asset company was ranked "Highest in Customer Satisfaction with Retail Banking in California" in 2010 by J.D. Power and Associates. This is the third year in a row Bank of the West has received a customer satisfaction award for retail banking from J.D. Power and Associates. Bank of the West's holding company, BancWest Corporation, is a subsidiary of BNP Paribas, among the six strongest banks in the world, according to Standard & Poor's. The Bank offers a full range of business, corporate, personal, trust and international banking services through more than 700 branch locations and commercial banking offices in 19 Western and Midwestern states. More information at www.bankofthewest.com

Media Contacts: Jim Cole, Corporate Communications: (415) 399-8268, jim.cole@bankofthewest.com

Bank of the West received the highest numerical score among retail banks in California in the proprietary J.D. Power and Associates 2010 Retail Banking Satisfaction StudySM. Study based on 47,673 total responses measuring 8 providers in California and measures opinions of consumers with their primary banking provider.  Proprietary study results are based on experiences and perceptions of consumers surveyed in January 2010.  Your experiences may vary.  Visit jdpower.com.

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Media Contacts

  • Jim Cole
  • Corporate Communications
  • Phone: (415) 399-8268
  • Cell: (415) 577-2639
  • Fax: (415) 399-8241
  • E-mail: jim.cole@bankofthewest.com
  • Address: 180 Montgomery Street
  • San Francisco, CA 94104
  • Joel Nathanson
  • Social Media
  • Phone: (415) 399-8286
  • Cell: (415) 722-9722
  • Fax: (415) 399-8241
  • E-mail: joel.nathanson@bankofthewest.com
  • Address: 180 Montgomery Street
  • San Francisco, CA 94104
  • Lily Ruiz
  • Corporate Communications
  • Phone: (415) 765-4850
  • Cell: (415) 846-7494
  • Fax: (415) 399-8241
  • E-mail: lily.ruiz@bankofthewest.com
  • Address: 180 Montgomery Street
  • San Francisco, CA 94104