Bank of the West Promotes Ben Stuart to Head of Growth & Transformation and Chief Marketing Officer
San Francisco, CA | September 24, 2020
Further expands Growth & Transformation Team with Appointment of Melissa Fifield as Head of Corporate Social Responsibility
SAN FRANCISCO, CA (September 24, 2020) - Bank of the West, a subsidiary of BNP Paribas, today announced the continued expansion of its Growth & Transformation Team. Established to deliver a differentiated customer and employee experience, Growth & Transformation is a bank-wide integrated team focused on financing positive change.
Ben Stuart, who has been with Bank of the West since 2017 as Chief Marketing Officer, has expanded responsibilities with his promotion to CMO & Head of Growth & Transformation. In this newly established role, he will continue to oversee marketing and corporate communications, as well as corporate social responsibility (CSR), customer experience, and digital channels. In his tenure at Bank of the West, Stuart has played a pivotal role in sustainability projects including the first-of-its-kind 1% for the Planet checking account, and has worked with leading environmental organizations including Protect Our Winters and The Conservation Alliance.
"Social equity and the environment are the vision and work of our Growth & Transformation team, and the CSR policies they shape will influence how Bank of the West adapts, contributes to, and thrives in a changing world," said Nandita Bakhshi, President & CEO, Bank of the West. "Ben has been a driving force in defining Bank of the West's differentiation. His belief that banks can and must be a vehicle for positive change has shaped the Growth & Transformation team and influenced the Bank to integrate sustainability into a broad range of core business decisions."
In 2020, Bank of the West became the first and only U.S. bank recognized by Fast Company magazine's World Changing Ideas Awards; it was selected as a finalist in the categories of General Excellence and Corporate Social Responsibility, while garnering an Honorable Mention in the Advertising category for its "What on Earth" campaign.
In addition to Stuart's role, Melissa Fifield has joined the team as the Head of Corporate Social Responsibility, where she will be responsible for leading and reporting on the Bank's sustainability actions and other CSR commitments. She is a global sustainability leader that brings 20 years of experience leading domestic and international program development and execution across social and environmental impact areas. In addition to spending 14 years at Gap Inc. in various sustainability and environmentally focused roles, Fifield also recently served on the board of directors of the Sustainable Apparel Coalition.
"I'm incredibly proud of the work that we're doing on the Growth & Transformation Team, and I'm thrilled to have Melissa come aboard as the newest member of this dedicated, agile group," said Ben Stuart. "Corporate social responsibility, and sustainability in particular, is fundamental to our work at Bank of the West. It will touch all aspects of how we do banking as we work towards a sustainable recovery and create a new normal."
The expansion of the Growth & Transformation team will support Bank of the West's position as having the strongest environmental stance of any major U.S bank,. The Bank is supporting a more sustainable planet through policies and investment. It has restricted the financing of fossil fuels, big tobacco, palm oil and other activities harmful to the planet. To learn more, visit https://www.bankofthewest.com/change.
About Bank of the West
At Bank of the West, we know money deposited in a bank has the power to finance positive change. So we are taking action to ensure our activities help protect the planet, improve people’s lives, and strengthen communities. We are redefining banking for a better future by focusing on areas where we believe we can have a real impact: supporting energy transition, helping enable women entrepreneurs, and financing innovative start-ups. As the bank for a changing world, Bank of the West is committed to sustainable finance along with our parent company BNP Paribas. Through Digital Channels and offices across the U.S., Bank of the West provides financial tools and resources to more than 2 million individuals, families and businesses.
© 2020 Bank of the West. Member FDIC. Equal Housing Lender . Doing business in South Dakota as Bank of the West California.
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