Bank of the West Wins 2017 Kantar TNS Choice Award for Excellence in Consumer Retail Banking
San Francisco, Calif. | May 19, 2017
- Bank of the West takes home Gold Award for Consumer Retail Banking in the West region
- Awards recognize financial services organizations that have achieved superior performance in a competitive marketplace
Bank of the West was recognized as a leading consumer retail bank in the Western United States by Kantar TNS's 2017 Choice Awards, which judges on the basis of strong performance in attracting new customers, satisfying and retaining existing customers, and winning a larger share of their customers' total banking business.
"We are honored to receive this award and by the trust and confidence from our customers that it represents," said Nandita Bakhshi, President and CEO of Bank of the West. "Bank of the West is committed to providing an exceptional customer experience and this recognition by Kantar TNS is a testament to the focus and hard work our consumer banking team illustrates each and every day."
Kantar TNS determines the winners of the awards using data from their multi-client research programs, which evaluate financial services firms along multiple metrics, each of which provides an indication of how firms are performing against their competitor set. The research programs determine marketplace momentum through an assessment of each firm's customer experience, brand health, and marketing effectiveness.
"Companies we're recognizing today are best in class," said Chuck White, Senior Vice President at Kantar TNS and Manager of the Kantar TNS Choice Awards. "This success requires doing many things well – having the right products, offering the right customer experience, building a distinctive brand and communicating a credible and compelling message. The Kantar TNS Choice Awards are not about doing one thing well; they are about putting many elements together in a way that yields success in the marketplace."
About Kantar TNS
Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 90 countries, Kantar TNS has more conversations with the world's consumers than anyone else and understands individual human behaviors and attitudes across every cultural, economic and political region of the world.
Kantar TNS is one of the world's largest insight, information and consultancy groups.
About Bank of the West
Bank of the West is a regional financial services company headquartered in San Francisco with $83.8 billion in assets as of March 31, 2017. Founded in 1874, Bank of the West provides a wide range of personal, commercial, wealth management and international banking services through more than 600 branches and offices in 23 states and digital channels. Bank of the West is a subsidiary of BNP Paribas, which has a presence in 74 countries with more than 190,000 employees. To learn more about Bank of the West, visit About Us via BankoftheWest.com.
Visit us on
- Facebook: www.facebook.com/BankoftheWest
- Twitter: https://twitter.com/bankofthewest
- Blog: changematters.bankofthewest.com
- LinkedIn: www.linkedin.com/company/Bank-of-the-West