Press Release

Bank of the West Named One of America’s Most Reputable Banks in Annual Reputation Institute Survey
San Francisco, Calif. | Jul 01, 2015

American Banker Magazine Recognizes Bank of the West as the Most Reputable Bank in California and Among the Top Five Banks in the U.S. in the Leadership, Workplace and Governance Categories

Bank of the West is named one of America's most reputable banks according to a newly released survey from Reputation Institute and published in American Banker Magazine.

Bank of the West placed third out of 32 banks based on customer scores on the 2015 list of America's most reputable banks and has an "excellent" reputation ranking as defined by Reputation Institute. Customers ranked Bank of the West among the top five banks in America in the Leadership, Workplace and Governance categories. Additionally, Bank of the West's 2015 customer results showed the second highest year-over-year improvement in the industry.

"We are honored to be ranked third in the United States for reputation among the 32 largest commercial banks in 2015, based on the annual survey by Reputation Institute and published in American Banker Magazine. We appreciate the trust our customers across the United States have in our dedicated team members and our financially strong organization," said Michael Shepherd, chairman and chief executive officer of Bank of the West. "We are inspired by our customers and continuously strive to provide the outstanding service they expect and deserve."

The annual Survey of Bank Reputations measures U.S. consumers' perceptions of the 32 largest commercial U.S. banks. Now in its sixth year, the survey provides a detailed analysis of the components that together formulate corporate reputations, and how different banks rate on those measures. Scores are based on the results of an online questionnaire that was fielded March-April of 2015.

"The most reputable banks recognize that financial performance is important and constitutes 14 percent of what drives their reputation among customers and noncustomers," says Brad Hecht, VP and chief research officer at Reputation Institute. "However, they also realize that being responsibly run companies that are perceived as fair and transparent is even more important, driving 15 percent of their reputation among customers and 16 percent among noncustomers."

The results and related analysis can be found on Reputation Institute's website at and on American Banker's website at, as well as in the July issue of American Banker Magazine.

About Bank of the West:
Bank of the West is a regional financial services company chartered in California and headquartered in San Francisco with $70.9 billion in assets as of March 31, 2015. Founded in 1874, Bank of the West provides a wide range of personal, commercial, wealth management and international banking services through more than 600 offices in 22 states and digital channels. Bank of the West is a subsidiary of BNP Paribas, which has a presence in 75 countries with 185,000 employees. 

About Reputation Institute 
Reputation Institute (RI) is the world's leading consulting and advisory firm for reputation. RI enables many of the world's leading companies to make more confident business decisions that build and protect reputation capital, analyze risk and sustainability topics, and drive competitive advantage. RI's most prominent management tool is the RepTrak® model for analyzing the reputations of companies and institutions — best known via the Global RepTrak® 100, the world's largest and most comprehensive study of corporate reputations, as well as Country RepTrak® and City RepTrak® studies that look at reputation across organizations within a given geography. Learn more at:

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1 “Seventh Annual Fiserv Billing Household Survey Gallery,” Fiserv, 2014