Bank of the West Receives 2015 Global Retail Banking Award for Best Mobile Banking Strategy
San Francisco | Jun 16, 2015
Bank of the West announced today that it received the Retail Banker International (RBI) "2015 Global Banking Award" for Best Mobile Banking Strategy. RBI, a leading journal for the retail banking industry, announced the award at its 30th annual awards gala dinner held in London on May 21, 2015.
More than 300 nominations were submitted by and on behalf of more than 130 financial institutions for 19 different banking categories. A panel of judges selected the winners from among the organizations nominated by RBI subscribers and judges. Bank of the West received Best Mobile Banking Strategy due to the 450% growth in mobile active users since inception as well as outstanding cross-selling capabilities through its mobile channels with dynamic messaging delivering tailored offers and content based on a customer’s profile and activities.
"We are proud to be recognized by Retail Banker International," said Jamie Armistead, executive vice president and head of digital channels at Bank of the West. "Our team has worked diligently to build a mobile banking service that helps our customers conduct their banking quickly and easily. Customers who are pleased with our mobile banking are a measure of success, and this acknowledgement makes the recognition that much sweeter."
Bank of the West's mobile banking app provides customers with an unmatched user experience. With the goal of making customers just as comfortable banking on the mobile channel as they are when banking online or coming into the branch, Bank of the West introduced the industry-first launch of Quick Balance, which allows customers to access account balances with a single swipe of a finger without logging in, and Scan to Pay, which allows customers to pay bills with a click of a smartphone camera.
The bank has also been a pioneer in enabling cross-sell capabilities through the mobile channel with a dynamic messaging program to deliver tailored offers and content based on a customer's profile, activities and attributes. In some instances, "tap to call" messages invite customers to learn more and showcase the bank's breadth of customer service capabilities, which may include mobile, call center, or branch assistance.
"The Best Mobile Banking Strategy was one of the hardest categories to judge this year as we were overwhelmed by the quantity and quality of submissions," said Douglas Blakey, the Awards' chairman and editor of Retail Banker International. "Bank of the West has used its mobile banking and bill pay app as a vehicle for innovation, evidenced by the industry first feature, Quick Balance. The bank's growth in mobile banking in such a short time is a standout point which made them the clear choice this year."
About Bank of the West
Bank of the West is a regional financial services company chartered in California and headquartered in San Francisco with $70.9 billion in assets as of March 21, 2015. Founded in 1874, Bank of the West provides a wide range of personal, commercial, wealth management and international banking services through more than 600 offices in 22 states and digital channels. Bank of the West is a subsidiary of BNP Paribas, which has a presence in 75 countries with 185,000 employees.
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