New "Go West" TV Commercial

The unique spirit of possibility exemplifies life in the west.

Bank of the West Launches New TV Commercial in "Go West" Campaign

San Francisco, CA / March 22, 2012

Bank of the West recently released its fourth TV commercial featuring one of its Wealth Management customers, Kjell Qvale, founder of the British Motor Cars dealership in San Francisco.

The bank's authentic customer stories highlight the unique spirit of possibility that exemplifies life in the west and reflect the Bank's modern western values - straightforward, entrepreneurial, optimistic.

"What sets Bank of the West apart from other banks is our customers–they embody the optimistic spirit of the West, and they are at the core of everything we do" said Chris Matthews, senior vice president and Advertising Services manager at Bank of the West. "What better way to convey our bank's story than by having our customers tell their unique stories of success?"

The Go West campaign launched in summer 2011 with its first television spot, along with radio, print and online advertising.

The four customers featured in the bank of the West commercials are A to Z Wineworks in Oregon, Columbus Foods of San Francisco, Leading Edge Aviation Services in Southern California, and Kjell Qvale of San Francisco. All four commercials can be viewed online at bankofthewest.com/gowest.

Media Contacts

  • Jim Cole
  • Corporate Communications
  • Phone: (415) 399-8268
  • Cell: (415) 577-2639
  • Fax: (415) 399-8241
  • E-mail: jim.cole@bankofthewest.com
  • Address: 180 Montgomery Street
  • San Francisco, CA 94104
  • Joel Nathanson
  • Social Media
  • Phone: (415) 399-8286
  • Cell: (415) 722-9722
  • Fax: (415) 399-8241
  • E-mail: joel.nathanson@bankofthewest.com
  • Address: 180 Montgomery Street
  • San Francisco, CA 94104
  • Lily Ruiz
  • Corporate Communications
  • Phone: (415) 765-4850
  • Cell: (415) 846-7494
  • Fax: (415) 399-8241
  • E-mail: lily.ruiz@bankofthewest.com
  • Address: 180 Montgomery Street
  • San Francisco, CA 94104